How to Find Out if Your Copywriter is Good
If you want to use the internet to generate an income, you'll need a web site. That web site needs to be well written, most especially if you're hoping it will be profitable. Unless you are already a copywriter yourself, it's smart to employ someone who is qualified to create the text for your site. A qualified copywriter will rake in a lot more cash than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Evidently, however, not every copywriter is the same as the next one. Some of them are very gifted. Some, on the other hand, aren't talented at all but are trying their hand at writing since someone told them that online writing would be simple. Here is how you can tell the good from the bad.
Does the writer have his or her own site? Any copywriter who would like to write web copy needs to have a web site that features their bio, a resume, several samples and anything else they want to share. If the copywriter doesn't have his or her own site, how are they going to be able to help you put up yours? Look at the copy on this web site. If it is replete with errors this is not a good sign.
How well do you respond to the copy on the copywriter's web site? This is more involved than simply noticing grammar and spelling errors. Does the website copy induce an emotional response as you are reading it? Does it help you like the copywriter? Does the web copy make you want to follow up and learn more about the writer? Does it make you feel like you must hire the writer instantly? Does the website copy make you want to run away? Does it make you upset? These are all crucial reactions and you need to pay attention to them.
Perform a little more inquiry on the writer. Look for reviews for the writer on unbiased websites and online discussion boards. It's very likely that the only reviews you are going to discover on the writer's web site are going to be glowing. Conduct a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These pstings merit attention. You should also ask the writer to give you several references. See to it that you follow up and really contact those references and get click to read an honest opinion from them.
It is crucial to actually go over any samples supplied to you by the writer. Ask for a few more samples than can be read on other the writer's website. This is especially important if the copywriter is claiming to be an expert in a field. When the writing looks like it was copied from Wikipedia or is particularly unclear, you better find another copywriter.
There aremany ways to determine whether or not a copywriter is worthy of hiring. It is crucial to do your homework and look beyond the writer for information pertaining to his/her reputation and character.